About Us

Our story

The Sharon Faye Foundation was inspired by the life of Sharon Faye. Sharon’s unrelenting interest in humanity’s plight came from her own struggle to survive in an extremely harsh environment. As a child, Sharon was abandoned, abused, beaten and deemed retarded. As a teenager, she dropped out of school and lived on the streets.

Enduring years of struggle in the search for a better way of living, Sharon learned to move towards the pain rather than away from it. Determined to get an education, she put herself through university with four young children on welfare. This difficult journey led her to a build a successful professional services firm where Sharon works with leaders in corporate strategy and pioneering a way of engaging emotions for radical healing – Emotional Strength ®. How she pulled herself out of the quagmire to pursue a different path is a testament to the Emotional Strength she has worked so hard to build. Building Emotional Strength saved Sharon’s life. Helping others to do the same has become her life mission.

‘Emotional Strength is the ability to respond in an open and vulnerable way in the face of intense emotional experience’. More than two decades of practical application in private practice has demonstrated that building Emotional Strength is life changing in all areas of business and in life. Grateful for the difference that Sharon’s work has made in their businesses and their lives, a number of Sharon’s clients asked how they could help in raising awareness of her work. The Foundation was born from their contributions.

The next chapter of Sharon’s vision is through the Foundation.
The Sharon Faye Foundation is committed to Emotion research in six areas within our community.







For the Foundation, these six systems provide the infrastructure of our community and are regarded as pivotal to the health and well-being of humanity.

Purpose and strategic intent


The Sharon Faye Foundation’s purpose is to conduct research into Emotion and demonstrate how Emotional Strength is essential to improve the health of our people, the education of our children, the quality of our leaders, the effectiveness of our law and the value of our economy. This purpose will drive the Foundation’s research and publishing activity in six key areas: identity, family, education, business, law and politics.

Strategic Intent

The Sharon Faye Foundation’s strategic intent is to:

  • Introduce the concept of Emotional Strength to the world
  • Educate various sectors about how Emotional Strength can be used to evolve humanity’s perception of negative emotion
  • Attract a team of skilled and competent researchers to test the validity of Emotional Strength
  • Raise the profile of the Sharon Faye Foundation and its humanitarian intent
  • Publish the findings of research on Emotional Strength in the six key areas of our society (identity, family, education, business, law, politics)
  • Demonstrate how Emotional Strength develops healthy culture
  • Publish quality research to demonstrate that developing Emotional Strength can heal the deepest wounds of humanity
  • Researchers to develop a map of the process of Building Emotional Strength
  • Demonstrate how Emotional Strength is essential to improve the health of our people, the education of our children, the quality of our leaders, the effectiveness of our law and the value of our economy.

Vision, Mission & Values


Healthy Emotion ~ Healthy World


Test the hypothesis that Emotional Strength is essential to improve the health of our people, the education of our children, the quality of our leaders, the effectiveness of our law and the value of our economy.


  • Brave
  • Integrity
  • Growth
  • Care
  • Vitality

Sharon’s Influences

  • My four children, who believed in me when I didn’t believe in myself.
  • The first psychologist Jenny, who told me I was highly intelligent.
  • My precious friend Roy Aveling, who is there with me when everyone is gone.
  • My third grandchild Deikan, who taught me that I am lovable.
  • My clients, who inspire me.
  • Dr Sue Cruthers, who taught me persistence on a whole new level.
  • My staff, who are teaching me about a new experience of team.

Our Team

The team brings a diversity of expertise and experience to the Sharon Faye Foundation. All members of the team share Sharon’s passion for building Emotional Strength and its capacity to change lives for the better. Each member of the team has been personally and professionally touched by Sharon’s work.

Sharon Faye Founding Director
Creator of Emotional Strength®

BA (Psych); BPsych; MPsych (Org); DipClinHyp; EMBA (UWA); MFRT; MIACN

Sharon is the founder and Managing Director of Clear Perceptions with a wealth of organisational experience.

Sharon developed the original concept of building Emotional Strength in business. Sharon’s vision for Clear Perceptions is Healthy Business ~ Healthy World. Sharon has been building Emotional Strength in business, with owners, partners and executives for over 20 years. Her work is based on her belief that whatever the leaders are experiencing in their business is a direct reflection of their internal world. The first step to developing healthy workplaces is for executives to become aware of their internal world and the unconscious drivers that influence their leadership style, decision making, communication, and workplace performance.

Leaders emerge from this process.

Sharon is also the Chair and founding Director of the Sharon Faye Foundation. The Foundation’s purpose is to conduct research into Emotion and demonstrate how Emotional Strength is essential to improve the education of our children, the health of our people, the quality of our leaders, the effectiveness of our law and the value of our economy. This purpose will drive the Foundation’s research and publishing activity in six key areas: family, education, business, law and politics.

Sharon’s dedication to improving the experience of being human originates from her own experience of recovering from severe childhood abuse. Sharon developed Emotional Strength within herself and has dedicated her life to building Emotional Strength in others. Emotional Strength is the ability to respond in an open and vulnerable way in the face of intense emotional experience.

Sharon was awarded a Bachelor of Arts majoring in Psychology in 1994, a Bachelor of Psychology from Edith Cowan University in 1995 and a Master of Psychology (Org) with Distinction from Curtin University in 1998. Her research focused on testing the structure of affective well-being. Sharon went into consulting in 2000. In 2008 Sharon presented the concept of Emotional Strength at the International Congress of Psychology in Berlin. Sharon completed an Executive Master of Business Administration (EMBA) from the University of Western Australia in 2011 and her research focused on building a sustainable business model in the private sector.

Sharon lives in beautiful Perth Western Australia, raised four children and has seven grandchildren; she runs marathons and loves good coffee.

Dr Joel Hooper
Non-Executive Director

BSc (Hons), PhD (University of London)

Dr Joel Hooper spent the early part of his career as a researcher in genetics and cell biology, working at the world-class research centres, William Harvey Research Institute, Barts and the London School of Medicine & Dentistry and at the Chester Beatty Laboratories of the Institute of Cancer Research, University of London. The work focused on topics ranging from the molecular genetics of cardiovascular disease through to understanding how important proteins work during lymphocyte development, yielding publications in renowned medical journals such as The Lancet, EMBO Journal and Immunology.

In order to pursue broader interests, Joel then worked as a consultant to Sharon Faye at Clear Perceptions on a range of topics including defining with Sharon the new concept of Emotional Strength. Joel then worked for over eight years at IQVIA, a Fortune 500 company specialized in human data science in the healthcare and life sciences industries, with four years as a management consultant and four years in management roles in Business Operations. Over that time, Joel has led merger and acquisition integration programs and led the company’s operational Artificial Intelligence and Robotics efforts.

Joel was one of the founding directors of the Sharon Faye Foundation since its inception in 2015.

Joel was awarded a Bachelor of Science in Pathology and Pharmacology from the University of Western Australia in 2001, a PhD in Biology from the University of London in 2006, and in 2020 completed The Regenerative Practitioner development program with the Regenesis Institute for Regenerative Practice.

Joel has one (wonderful) daughter and is an avid student of modern art, design and literature, an amateur artist, writer, coffee lover and tennis enthusiast. He shares his time between London and Heidelberg, Germany.

Daphne Simoens
Psychologist & Research Associate

BPsych, MAppPsych (Org), MAPS, MAPPi

Daphne is a practising Registered Psychologist and holds a Bachelor of Psychology and a Master of Applied Psychology (Organisational) from Murdoch University.  She is also a member of the Australian Psychological Society and the Australian Association of Psychologists Inc.  Daphne has worked in corporate, government, tertiary education, and private practice.

From a very young age, Daphne had her moments of quiet introspection.  From these moments grew a strong interest in studying the universal principles that underlie human behaviour, cognition, and feeling.  Understanding the complexity of human beings would become her life-long journey of learning.  At times, she has felt challenged by this, but her desire to learn has unlocked many doors.

In 2010, Daphne was awarded the Vice Chancellor’s Commendation for Academic Excellence for being in the top 2% of those enrolled in a Bachelor degree at Murdoch University across the three campuses.  Due to this achievement, Daphne was offered a research placement at the Department for Child Protection and Family Support where she spent five years adding value by conducting job analysis research, changing culture, and improving recruitment processes.

While completing her postgraduate degree, Daphne also taught research methods and statistics at Murdoch University.  There, she saw the diverse and varied projects that researchers engaged in and saw her window to contribute to the world.

In 2012, Daphne’s passion for improving the lives of others led her to volunteer for the United Nations Young Professionals Network in Western Australia, by heading the organisational development portfolio.  In 2014, she travelled to Nepal to work with orphaned children: teaching English, sanitary and health education, providing care, and conducting creative programs.  She also spent time trekking in the beautiful mountains.

After working for a large private company and doing VLOOKUPs in Excel, Daphne grew a desire to be a part of something with a bigger purpose, and she reached out to Sharon.  When Daphne started the conversation with Sharon, she discovered that they had two similar passions: organisational psychology and research.  When Sharon spoke with Daphne about Clear Perceptions and the Sharon Faye Foundation’s research, Daphne immediately saw the unique opportunity to fulfill these two passions and contribute to a bigger purpose.

Daphne lives in Perth and loves to read, run, box, and travel.  She also loves to spend time with her niece.  Daphne is inspired daily by different world views and acquiring new knowledge.

Dr Susan Cruthers


My interest in Emotional Strength came from the experience of seeing the difference it made to a friend’s life over a short time. I’ve seen people go through years of therapy, but I’d never seen anything like that. I couldn’t believe it, so I asked her what was going on and if I could be involved. I’ve had an involvement and interest in mental health as a counsellor and client, but I’d never seen anything that hit the mark like Emotional Strength.

My interest in being involved in the SFF comes in part from personal experience with mental illness and in the mental health system, which, while well-meaning, was not able to offer me what I needed. The more I got into the system, the more I felt it was at odds with what I needed. Sharon Faye used her influence and Emotional Strength to show me there was a better way. With Emotional Strength I was able to get out of the mental health system. While well-meaning, the mental health system didn’t have the tools to meet my needs. Emotional Strength was the tool that I needed.

It’s hard to say how Emotional Strength has changed my life because I can’t imagine having the life I had before. Was I really that person? It crept up on me. I became a different person; a person that I quite liked and a person with possibilities. It has been very empowering; bringing out the ‘me’ that I always knew was there. I’ve lost the bits that weren’t really me, the artificial safeguards. I’ve regained something rather than finding something new; I’m the same person, but I’m the person I always wanted to be.

Emotional Strength has been life-changing for me and I can see how it could be life-changing for others. When I’m around mental health patients, I’d love them to have access to my experience. I wanted to be part of the Foundation to help enable Emotional Strength to become available, not just to a limited number of people, but to everyone. It is incredibly exciting and exhilarating being a part of the Foundation. I would have loved being able to share Emotional Strength with people I have met in the mental health system and with others who were experiencing anorexia. To start, I had no idea what being patron would entail. As I see the Foundation growing, I’m getting an idea of how I can be a part of it. I feel the time is here where the Foundation is starting to find its feet and becoming a part of the community. It is a great space to be in, both in terms of its physical and philosophical space. I worked in hospitals for thirty years rather than going out on my own because I loved working in a team and connecting with others. The Foundation offers the same sense of team. It has a healing environment.

My hope for the Foundation is that Emotional Strength can become available to the world, and that it becomes more a part of the cultural mainstream. The highlight for me so far was the publication of the Emotional Strength paper. This was a moment of acceptance and validity when the work and the Foundation became ‘real’.

Jemma Cauchi
Executive Assistant

Growing up in the northern suburbs of Perth, Jemma dreamed of travelling the world and experiencing different cultures. In her early twenties she and her best friend packed a suitcase and bought a one-way ticket to London.

Having worked in a bank straight from high school, Jemma was soon hired by Citibank where she worked for over 2 years, having time off occasionally to travel to different parts of Europe and the United Kingdom. Her favourites were Italy and Greece.

From London Jemma moved to Sydney, where she lived for 5 years. During this time she moved from banking into the mobile phone industry which was just taking off (remember the old brick phones!) and then became a recruitment expert.

Returning to Perth in 2001, Jemma changed direction to executive administration support, having realised her main strength is providing the highest level of support to business owners and CEOs. Jemma’s ambition is to fulfil this role working for an executive where she feels she is making a difference.

The opportunity to work at Clear Perceptions and the Sharon Faye Foundation spoke to her on so many levels. It offered a wonderful opportunity to learn, grow and be present, inspired by Sharon, the staff and clients. It also allowed her to fulfil her goal of helping change people’s lives for the better.

Jemma loves to read thrillers and autobiography’s, watch movies, see plays and concerts, travel, volunteer in aged care homes with her dog Frankie and spend time with her husband, friends and two dogs. She is inspired by people who choose kindness and acts of bravery and honesty.


Our Brand


Sharon Faye Foundation logo

Harley Spick, Art Director, Milkable Brand Agency

The concept came from my own personal experience, where I found in that 1 hour meeting, Sharon was able to connect with me at a very deep emotional level. Sharon was able to identify what was holding me back, and through a deep feeling of love, I felt an overwhelming release of inner tension, and by doing so gained an experience of emotional strength.

The design concept uses the heart to symbolise love and the journey of life from birth and its pure state, through to the point where an individual learns how to deal with their inner self, and engage in life from a position of emotional strength to realise their full potential.

We have used the colour of purple in the brand, which is a colour that represents wisdom, peace and independence.